GetResponse Review: The World's Easiest Email Marketing Software

When it comes to email marketing there is no dearth of software programs in the market today. But the dreaded question is which one is best for your business. More often than novice marketers gets carried away with advanced features and flashy adverts, only to realise they cannot possibly use the software without roping in an experienced marketer. In an effort to find the best email marketing software for novice marketers and small businesses we reviewed GetResponse, who claims to be The world's easiest Email marketing software.

GetResponse have been in the market for more than 15 years now and have a great reputation among its users already. While reviewing we found the software to be rich in features and apt for both novice and seasoned marketers.

Here we have discussed the most prominent features in details and what result they can bring to your business.

Features of GetResponse Email Creator:

Email Creator

GetResponse email creator is one of the easiest platforms we have reviewed so far. The software offers over 700 professionally designed templates that you can customise using the drag and drop editing tools. You also get to use over 1000 HD quality pictures from the gallery to enhance the look of your marketing emails. You can simply choose the template to use and customise is and publish it directly from there. The entire process takes only 2-3 minutes. The software also lets you create your unique email template by using HTML coding.

What we liked best

1. Email creator is super easy to use.
2. Perfectly suitable for both novice and pro marketers.
3. You do not need a developer or IT professional to create a professional looking email. 

Landing Page creator

Landing page creator is generally a standalone service that one has to purchase separately. However, GetResponse offers this essential software for no added cost at all. The GetResponse landing page creator is at per with any other standalone software in the market and offers all advanced features such as landing page templates, easy editing interface, A/B split testing etc. You can easily customise any of the 500+ landing page templates to create your landing page. You can also build your unique landing page with HTML coding.

What we liked best

1. You get the entire Landing Page creating service for no cost at all.
2. Landing Pages are seamlessly integrated with your marketing emails. There is no need to check for compatibility.
3. You do not need any IT help to create a grabbing landing page.
4. Equally suited for novice and pro marketers. 

Web forms 

Web forms and squeeze pages are essential to generate new leads. GetResponse lets you build seamlessly integrated and attractive web forms for the purpose. Same as emails and landing pages, GetResponse offers some pretty cool templates for the forms too.

What we liked best

1. Building a Web form is pretty easy; you can do that yourself without any prior experience. 
2. Being on the same platform the web forms showcase seamless integration with the landing page and marketing emails. 

Responsive design

The responsive design feature of GetResponse lets your web pages, be it landing pages, emails or web forms adjust themselves according to the viewing platform. This way designing elements such as charts, graphs, pictures etc get adjust to offer ultimate viewing experiment.

What we liked best

1. No matter what device your customer is using to open your mail, they’ll always get a gorgeous mail in front of them. 

Webinars

Again a standalone feature that you get with GetResponse for no extra cost! The webinar feature lets you integrate your webinar invitations in to the mailer to get maximum conversion. You can create and publish the webinars to grab new leads or to nurture old customers.
What we liked best

1. Seamless integration with mailers and landing pages.
2. No added cost for this (usually standalone) feature.

Auto Responder

GetResponse features the advanced 2.0 Auto Responder that can go a long way in making your campaign automated. From tracking the mailers sent to the customers, till sending automated alerts and mailers of special days and time, Auto Responder 2.0 does it all for you. While many other email marketing software programs do have auto responder features, GetResponse features the most advanced one.

What we liked best

1. You can actually put your campaign in auto-pilot; your campaign does not get hurt even if you are away from your desk.
2. Perfect small businesses where there is not enough professionals to man the desk all the time. 

Price 

While features are no doubt the winners, GetReponse offers great competitive pricing packages too.

As you can see the price starts from only $15 a month, while the standalone features such as Landing Page creator, Webinar etc would cost you more than this from other providers. The flexible plans ensure that you’ll find a suitable plan no matter the size of your business.

Our Verdict

Considering the awesome feature and flexible pricing plans, we would say, GetReponse is indeed the best email marketing service for novice marketers and small businesses. However, seasoned online marketers would also find the software to be at per with their expectation.

Get the one month free trail package now to experience the GetResponse features first hand.