Recently, the comedian and writer Sami Shah tweeted the following image, accompanying the visuals with the line 'My gift to anyone who tries telling you that fashion in Pakistan should be taken seriously' : I know this snub has probably enraged all the fashionistas out there, especially those who never tire of telling us how fashionpromotesourculture , how fashioninvolvesbloodsweatandtears , how fashioncanincreaseourexports and how fashionisfightingtheTaliban . But I would submit there's another reason why fashion is not taken seriously by anyone outside the fashionistas' charmed circle or at least certainly not as seriously as they hope it is taken: fashion journalism. I personally have nothing against fashion designers per se. Some of them can be quite creative at what they do, everyone's got to make a living somehow and most people wear clothes and like nice clothes, even when they can't afford them. It's the fact that commodotized fashion seems to h...