Engagement is often defined in a variety of ways and remains one of the more ephemeral metrics used to measure the effectiveness of a video. For blog videos , there are many ways in which engagement is measured, including the duration spent watching a video, number of comments, number of shares, total page views by the visitor, and overall time spent on the blog. Today in this article, we will share 4 tips for making a more engaging video for your blog. Be direct – especially at the start Did you know that most viewers will decide within the first 7 seconds whether they want to continue watching a video? That is the amount of time that you have to convince them your video is worth watching, and so you should be as direct as possible. Keep all your videos short Assuming you do convince a viewer to stay and watch your video, the last thing that you want is for their attention to wander. Keeping your videos short can help in that regard, and you should maintain a tight focus on your topic...