This is a post about the heart-rending tragedy that struck on the Siachen Glacier early Saturday morning, which has buried - and in all likely probability killed - at least 135 people in one of the biggest avalanches ever to strike Pakistan. The latest estimates say all 124 soldiers stationed at the battalion headquarters in the Gayari sector and some 11-14 civilian support staff are now buried somewhere underneath the avalanche of snow, stone and dirt, said to be over-a-kilometre-wide and up to 80 feet deep.
But this post is not about the futility of maintaining armed forces in such inhospitable terrain (where more soldiers have died from the natural conditions than actual fighting), nor about the ridiculous expenditure this quarter-of-a-century-long deployment imposes on both Pakistan and India whose people still die from hunger, malnutrition, lack of access to clean water and easily treatable diseases. It could well be, but that's become almost a cliche and enough commentators will be focusing on just that. No, I want to focus on the shocking way this tragedy was covered by Pakistan's electronic media.
The following are the headlines from the 9pm bulletin on Geo News from Saturday 7th April 2012. Notice something?
As you can see, the news item about more than 100 Pakistanis having possibly perished was tucked away in fourth priority, behind the usual war of words between the PPP and the PMLN, the preps in India for President Zardari's 'private' visit to the Ajmer shrine and COAS Gen Kayani's banal statement about not letting counter-insurgency operations detract from 'normal' war planning. Sandwiched between these stories and other news items about a motorbike stunt show, a transvestite wedding and 'Arab' dance on Karachi's food street, you could be almost forgiven for thinking the death of so many citizens of Pakistan was no big deal.
Keep in mind that the avalanche took place at 6 am on Saturday morning. I first saw the news in the 2 pm bulletin (it could have appeared earlier, I am not sure). And I remember feeling incredulous that even then the story was dealt with in such cavalier fashion. The entire day, it never received any higher priority than the third, fourth or fifth top story. It was only at 10.30 pm, when the armed forces' Inter-Services Public Relations (ISPR) department issued a statement detailing the specifics of the catastrophe that, suddenly, the news was turned into 'Breaking News' and finally entered the top slot of news bulletins.
Now, in any country in the world, such a natural disaster, especially one in which over 100 of its citizens had perished or even been trapped, would have or should have made the top story. Forget issues of nationalism, this would be a top story for any news media anywhere in the world. For a media that thrives on human interest stories, the idea that such a huge number of people were buried alive under a wall of snow inherently calls out for top billing. The number of lives directly touched by this tragedy - from family, relations, friends - in itself numbers in the tens of thousands. All the next day's papers, quite rightly, gave the story the main headline.
So what happened with Pakistan's television channels? (Although I have chosen to highlight Geo News here as the largest, by far, of the private media channels, I am told the other channels were similar in their handling of the story.) The only two possibilities are that either the news editors are completely incompetent in their judgement of news-worthiness, or that it was, more likely, pressure from the army that forced them to play down the story the whole day. And I will submit that in the case of the latter, the news editors and their channel's owners have displayed that they are equally incompetent in their judgement.
It is important to keep in mind a couple of things. One, that it was not that the story had not reached the news channels because of the remote location; they were aware of the parameters of the disaster at least by 2pm and were running the story, just not in the spot it deserved. Two, that it is highly, highly improbable that channels that run even the most mundane localized political and crime stories ad nauseam in their bulletins suddenly discovered the value of not 'sensationalizing' such a genuinely 'big' story. Even the argument that time was needed to inform the families of the potential victims does not hold any weight, since anyone whose loved one was deployed at Siachen would already have become aware of the disaster from the news that was running through the day. The only thing the down-playing of the news might have achieved is their resentment that their loved ones' lives were not worth more serious concern.
If channel heads and news editors cannot turn down the silly and unwarranted pressure of the army (if indeed it was this that decided the news priority and not simple incompetence) to play down what is, for any half-wit journalist, a blatantly obvious major story, if they really cannot stand up for their own news sense on such a non-controversial matter, they really should stop tooting the horn about themselves as the "independent media."
But this post is not about the futility of maintaining armed forces in such inhospitable terrain (where more soldiers have died from the natural conditions than actual fighting), nor about the ridiculous expenditure this quarter-of-a-century-long deployment imposes on both Pakistan and India whose people still die from hunger, malnutrition, lack of access to clean water and easily treatable diseases. It could well be, but that's become almost a cliche and enough commentators will be focusing on just that. No, I want to focus on the shocking way this tragedy was covered by Pakistan's electronic media.
The following are the headlines from the 9pm bulletin on Geo News from Saturday 7th April 2012. Notice something?
As you can see, the news item about more than 100 Pakistanis having possibly perished was tucked away in fourth priority, behind the usual war of words between the PPP and the PMLN, the preps in India for President Zardari's 'private' visit to the Ajmer shrine and COAS Gen Kayani's banal statement about not letting counter-insurgency operations detract from 'normal' war planning. Sandwiched between these stories and other news items about a motorbike stunt show, a transvestite wedding and 'Arab' dance on Karachi's food street, you could be almost forgiven for thinking the death of so many citizens of Pakistan was no big deal.
Keep in mind that the avalanche took place at 6 am on Saturday morning. I first saw the news in the 2 pm bulletin (it could have appeared earlier, I am not sure). And I remember feeling incredulous that even then the story was dealt with in such cavalier fashion. The entire day, it never received any higher priority than the third, fourth or fifth top story. It was only at 10.30 pm, when the armed forces' Inter-Services Public Relations (ISPR) department issued a statement detailing the specifics of the catastrophe that, suddenly, the news was turned into 'Breaking News' and finally entered the top slot of news bulletins.
Now, in any country in the world, such a natural disaster, especially one in which over 100 of its citizens had perished or even been trapped, would have or should have made the top story. Forget issues of nationalism, this would be a top story for any news media anywhere in the world. For a media that thrives on human interest stories, the idea that such a huge number of people were buried alive under a wall of snow inherently calls out for top billing. The number of lives directly touched by this tragedy - from family, relations, friends - in itself numbers in the tens of thousands. All the next day's papers, quite rightly, gave the story the main headline.
So what happened with Pakistan's television channels? (Although I have chosen to highlight Geo News here as the largest, by far, of the private media channels, I am told the other channels were similar in their handling of the story.) The only two possibilities are that either the news editors are completely incompetent in their judgement of news-worthiness, or that it was, more likely, pressure from the army that forced them to play down the story the whole day. And I will submit that in the case of the latter, the news editors and their channel's owners have displayed that they are equally incompetent in their judgement.
It is important to keep in mind a couple of things. One, that it was not that the story had not reached the news channels because of the remote location; they were aware of the parameters of the disaster at least by 2pm and were running the story, just not in the spot it deserved. Two, that it is highly, highly improbable that channels that run even the most mundane localized political and crime stories ad nauseam in their bulletins suddenly discovered the value of not 'sensationalizing' such a genuinely 'big' story. Even the argument that time was needed to inform the families of the potential victims does not hold any weight, since anyone whose loved one was deployed at Siachen would already have become aware of the disaster from the news that was running through the day. The only thing the down-playing of the news might have achieved is their resentment that their loved ones' lives were not worth more serious concern.
If channel heads and news editors cannot turn down the silly and unwarranted pressure of the army (if indeed it was this that decided the news priority and not simple incompetence) to play down what is, for any half-wit journalist, a blatantly obvious major story, if they really cannot stand up for their own news sense on such a non-controversial matter, they really should stop tooting the horn about themselves as the "independent media."
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