We don't usually write about entertainment channels of the sitcom / soaps / serials variety (as opposed to entertainment channels of the news / current affairs variety) but there's a new channel airing across Pakistan for about the last two months causing all sorts of waves that is interesting to us for a number of reasons. Urdu1's advertising blitz can be seen in magazines and on billboards For one, Urdu1 , as the channel is named, seems to have hooked a substantial number of viewers, which seems to be giving its big-name rivals in the television entertainment business all sorts of palpitations. No doubt a major part of the reason for its sudden popularity is the fact that it is broadcasting some of the most popular Indian soaps, whose ratings on the illegally (but widely) broadcast Indian entertainment channels such as Star Plus and Colors, put to shame ratings of all other Pakistani channels. It is technically able to do this because it is actually not a Pakistani chann